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Acushnet Case Study

The Supply Chain Consulting Group Develop WMS Operational Requirement Specification For Acushnet

Acushnet is the leading manufacturer and marketer of golf equipment and accessories including their leading product brands; Titleist, Pinnacle and FootJoy. The products are sold to on-course golf pro shops and selected golf specialty and sporting goods retailers worldwide.

Acushnet have two European warehouse and distribution centres based in St Ives in the UK and Helmond in The Netherlands. The Acushnet operations and warehouse management team recognised the need for a fully functioning WMS system with full barcode reading capabilities, to improve the speed and efficiency of goods receipt, put-away, replenishment and picking procedures.

Acushnet chose to work with The Supply Chain Consulting Group (SCCG) to develop the WMS Operational Requirement Specification (prior to approaching any specific WMS software suppliers) to ensure that they identified a suitable WMS system, that meets the needs of both the European warehouse operations for at least the three year planning horizon, to reflect planned changes in procedures and volume throughputs.

The scope of the project for the consultants at SCCG included a review of all current and proposed processes from goods receipt and put-away, through finishing/processing, to order despatch; service and delivery commitments against stock profiles; Materials Handling Equipment requirements and warehouse layouts for picking, packing and despatch operations.

“We were very impressed with the expertise of The Supply Chain Consulting Group. They performed a thorough and detailed study at both distribution centres and worked well with all members of our warehouse teams.” 
Senior Manager Operations and Distribution